What is Permanent Makeup or PMU?

Permanent cosmetic makeup is cosmetic tattooing. The specialized techniques used for permanent cosmetics are often referred to as “micropigmentation”. Permanent cosmetics procedures are performed using various devices, including the traditional tattoo machines and the non-machine or hand device. The process includes a consultation, the application of pigment, and at least one or more follow up visits for evaluating the healed design work and color of the pigment.

Interest in this service spans the young to the more mature; those who desire a soft, natural enhancement to their appearance. It is especially valuable to people who can’t wear traditional cosmetics due to allergies and skin sensitivities; active people who want to look their best for sports activities such as swimming, hiking, biking, tennis, aerobics; and those who don’t want to worry about “sweating off” or reapplying cosmetics. Permanent Cosmetics also benefits the vision challenged who have difficulty applying their cosmetics; and others with dexterity related conditions such as arthritis, Parkinson’s Disease, multiple sclerosis, stroke survivors, and busy people who don’t have time to spend applying and refreshing makeup throughout the day and evening.

Permanent cosmetics procedures are considered permanent because pigment is tattooed into the upper reticular part of the dermal layer of the skin and cannot be washed off. However, as with any tattoo or colorant (pigment) in general, fading can and often does occur, requiring periodic maintenance referred to as color re-enhancement or color refreshing. Longevity varies from person to person depending on their life style (sun exposure), the color(s) used for the permanent cosmetic procedure, and are also thought to be affected by topical products applied to the skin.